eHealth, an online private health insurance exchange, has selected and inked a contract to integrate Intuit’s TurboTax (INTU), with its online health insurance comparison and enrollment tools.
Following completion of the integration, which is intended to expand consumer enrollment in individual and family health insurance plans, users can more easily explore their health insurance options using eHealth's online health insurance marketplace.
Besides major medical coverage, TurboTax users can also enroll in medicare advantage and supplement plans and stand-alone medicare prescription drug plans.
Intuit TurboTax product management vice president Todd Stanley said that the new initiative will enable consumers to be aware of their health insurance options in the same user-friendly, intuitive way they expect.
"By working with eHealth, we can help our customers understand their options and make the best decisions for themselves, their families and their budget," Stanley added.
eHealth president and CEO Bill Shaughnessy commented, "eHealth's partnership with Intuit brings the industry leaders for online health insurance and online tax preparation together to make coverage easy and more accessible to more Americans."
Individuals and families who do not have major medical health insurance that comply with minimum federal standards may be subject to a tax penalty, starting from 2014, as per the Affordable Care Act.
eHealthInsurance provides individual, family and small business health plans underwritten by more than 200 of the nation's leading health insurance companies.
