A new marketing communications agency has opened its doors, headed by a former Radica exec.
Kelly Jones worked at the firm prior to its acquisition by Mattel, and has now formed The Butterfly Consultancy.
The company is aiming to attract toy industry clients and says it can offer an outsourced service to give products and brands the focus they need when budgets or permanent headcount may be limited.
Butterfly is offering advertising, PR, social media and digital development services, while it can also help with strategic range planning, event management and retailer interface. It can also assist with new or transitional products from conception to launch, with experience in market localisation and multi-language packaging.
Source:
http://www.toynews-online.biz/news/38813/Butterfly-unfolds-its-wings
