The digital December/January edition, sponsored by LeapFrog, can be viewed online now.
The redesigned ToyNews issue for December/January is available to read online or via our iPad app.
Makeovers traditionally come as part of the New Year’s resolution making process, so it’s only fitting that we’re unveiling our new look to our readers in the last issue of 2012.
The news front cover will have been your first clue to our spruce up. We surveyed a cross section of parents to find out how much they’re planning to spend on gifts for their children this Christmas.
In other news, LEGO says Chima will be the must-have boys toy of 2013, and on the same page, the firm behind Kurio says not tracking kids' tablet sales in the UK is "lunacy".
We explore how YouTube changed toy marketing forever and take a look back at what happened during 2012 in our Review of the Year. Plus, ToyNews analyses retailers' top Christmas toy lists.
We’ve also introduced the ToyNews Retail Advisory Board. Each month a select group of key retailers will discuss their views on the latest trends and challenges in the market. Feel free to email us with any questions you would like us to put to them.
In our regular sector guides, we round up the latest pocket money and playground craze products, and look at the unsung heroes of the toy industry.
This month's ToyTalk section sees Vivid's chairman Nick Austin interview Mind Candy's chief licensing officer Darran Garnham.
Our exclusive deal with NPD for monthly data continues, as does our involvement with the Good Toy Guide, Dubit and Generation Media.
We’ve also placed more emphasis on your opinions, with a dedicated section each month.
We hope you like the changes we’ve made, and we welcome any feedback. After all, we are here to support the trade and reflect what is important to you.
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Source:
http://www.toynews-online.biz/news/37800/Read-your-new-look-ToyNews-issue-here
