The Join In and Play Tatty Puppy is a fresh interactive plush that will be showcased at Toy Fair and launched in June.
Tatty Teddy and My Blue Nose Friends brand owner Carte Blanche says the product - a pink puppy with a blue nose and several hi-tech tricks - is the firm's "most innovative toy to date".
Join In and Play Tatty Puppy is a plush toy which interacts with playful puppy sounds and movements when stroked on the head or back. It also interacts with the very latest App technology, enabling the cute pooch to respond to a free game download.
As children play the mini-game, Tatty Puppy will wag its tail, move its ears and head, sit, and rest on its front paws. Puppy sounds include yapping, panting, barking and a loveable whimper. Tatty Puppy has 16 different movement combinations.
A magical wardrobe carry case will also launch in June as the latest accessory for Dress Up and Play Tatty Teddy.
