Heimtextil, which runs from January 14-17, 2015 will see a series of lectures on online retail and marketing and is aimed at retailers and interior furnishings specialists.
Within the framework of the 'Webchance Academy', Heimtextil will provide information on successfully advertising and selling on the internet.
Ecommerce experts will deliver lectures on current developments in online marketing, present practical examples and provide helpful suggestions for implementing the ideas.
In Germany, online retail sales crossed the €40-billion mark for the first time in 2014 and the proportion to total retail sales is apparently set to grow to over 9 per cent.
“The ‘Lecture Square’ in Galleria 1 will provide valuable information both for newcomers to the world of e-commerce and to interior furnishings experts and retail traders,” organisers of Heimtextil – Messe Frankfurt said.
From 11.00 to 17.00 hours, the program will provide both basic knowledge and more advanced topics.
The lecture series will highlight various e-commerce solutions, basic principles of online marketing, potential legal stumbling blocks and the success stories of established retailers also into online retail.
Wieland Junge, MD at Maritimia, will talk on ‘The introduction and establishment of an online shop – from idea to implementation’.
In it, he will devote time to the choice of products, as well as questions of marketing, technology and the costs involved, particularly in terms of time and effort.
Olaf Kolbrück, editor-in-chief of etailment.de will talk on – ‘The online market as a factor of success’ and will provide tips on successful advertising via the internet like using e-mail, social media, mobile phones, etc.
Mobile applications also fall within the purview of the lecture to be given by Florian Gmeinwieser, head of Mobile at the Plan.net Group. He will provide an introduction to the concept of ‘Beacons - the new and very promising way forward offered by the use of smartphones’.
"Online retail is increasing in importance for the home textiles sector and with the 'Webchance Academy', we should like to provide a stimulus for the high-street retail trade,” Meike Kern, director of Heimtextil at Messe Frankfurt said.
All lectures will be translated into English and will be targeted at both national and international visitors to the show. (AR)
