Google's Motorola Mobility unit unveiled the highly anticipated Moto X smartphone on Thursday at an event themed around innovation, but many of the handset's highlighted features were similar to those on the recently announced Droid smartphones.
The Moto X smartphone has a 4.7-in. screen, and runs on Google's Android 4.2.2 OS code-named Jellybean. The smartphone will be available at the end of August for $199.99 with a two-year contract through all major U.S. carriers, and an unlocked version will follow shortly after. The smartphone will also be available worldwide by the end of this month.
Moto X is the first result of investments by Google and Motorola Mobility in new technologies related to design and natural interaction technology, said Dennis Woodside, CEO of Motorola Mobility, during the media event.
"This was the first device that was built from scratch since Google acquired Motorola Mobility," Woodside said. Google completed the $12.5 billion purchase of Motorola Mobility in March last year.
The Moto X, which weighs 132 grams, offers 24 hours of battery life, and 13 hours of talk time. Users can shoot 1080p high-definition video through its 10-megapixel rear camera or 2-megapixel front camera, although the screen can display images only at a 720p resolution. The phone has 16GB of storage, and a 32GB model will be priced at $249.99 with wireless carrier contracts.
But on closer examination the Moto X is very similar to the recently announced Droids, including the Ultra, Maxx and Mini models, which will soon become available through Verizon Wireless. The phones carry similar processor, camera, display and natural interaction features.
The Moto X differs from the Droids in its design, color choices, 50GB of Google Drive storage and wide availability through all carriers, said Rick Osterloh, senior vice president at Motorola Mobility, at the event.
The Moto X has a curvy design that could make it easier to hold than competitive handsets with rectangular designs. The handset will be highly customizable when ordered through Motorola's website, and a feature called Moto Maker will allow users to choose colors for the back and front of the handset.
The smartphone has what Motorola called "touchless control," in which the handset responds to voice commands, even when in idle mode. A key spoken phrase will prompt the smartphone to call people, navigate or even conduct a Google search. In a demonstration, the smartphone showed the score of a baseball game from the previous day after a voice question. The feature is also available on the Droid handsets.
Voice controls offer "a safe way to operate your phone, hands free and eyes free," Osterloh said, adding that the Moto X has three microphones and noise cancellation technology.
