Accelerated Development of The Global Wood Industry,Market Size Expansion Is Not as Broken

In foreign and domestic markets have a relatively large positive trend. Accelerated development of the global wood industry, production scale and market size expansion is not as broken. Many doors of business development momentum day by day. Current problems China's wood industry dominated by SMEs, most of the doors of enterprises to establish a relatively short time, there are doors between corporate management level, some behind the doors of corporate plant and equipment, management, backward. Lack of industry management talent, manufacturing wooden doors behind the level of industrialization. Wood industry low labor productivity, business development is not strong. Unique advantage is not prominent, Furthermore, the lack of industry designers, resulting in the appearance of similar products, and imitation is quite conspicuous. Industry Forecast Doors of the main features of the market 1, resource prices, narrowing profit margins The rise of many brands have wooden doors, wooden materials, the competition has become so fierce, the doors are resource-based products, can not do without logs, billets, wood and other raw materials, along with the strengthening of international monitoring investigation, the acceleration of forest certification, shortage of raw materials in the short term will not improve last year, stock, wood and other raw material prices are rising, squeezing profit margins products, market economy, the advantages and Qi at higher prices, but a reasonable profit space loitering. 2, product differentiation is small, be sure to increase product differentiation Fierce competition between brands, though still unabated, in fact, for a cultural heritage, a bright spot of the wooden enterprises, went to high-end market is not difficult. Situation is not optimistic, however, the doors of enterprises swarm, product homogeneity, the lack of differences, there are constantly new corporate war, constant prices, resulting in cost is often at the expense of quality. This difference is the lack of competition led to market is now the source of disorder. 3, brand competition, specialized terminal In recent years, changed the doors of traditional, single, practical image, and then to the decorative type, environment-friendly development, after nearly a decade of development, wood industry matures, the well-known regional brands have emerged, but terminal, the channel began to intense competition, many large effective brand marketing positioning, to marketing the country, to the world, and some positioning within an area sales network construction, the doors of the brand marketing efforts to find their own specialized terminal position of its own brand The development will benefit. 4, the momentum developed procurement Wang, and expand the export of domestic doors China's wood industry from recovery to development, and soon entered a vigorous period of development, although the export of wooden doors, is still in its infancy. But there is a good development space and a better market prospects, our doors into the corporate emphasis on high product quality, and the constant pursuit of high-end digital, high-quality, high taste of products, no letter from the products quality and style are a new leap forward , with international brands can match the room door, with the purchase of some developed countries increasingly strong momentum, which is conducive to expanding the development of China's exports of wooden doors. 5, standardization of marketing services are maturing In order to improve the brand and improve the comprehensive competitiveness of tomorrow, all doors have to display their forms and manifestations, the brand, the endless stream of marketing and planning tool, is also purpose is to attract more consumers, for example, more people and cultural decoration stores and marketing products shopping guide more professional, environmentally friendly, more in-depth, marketing activities, more modern and information technology, the use of modern technology and hand the top, on the high demand, high taste, high-spending customers to provide personalized. Round off the whole service, and constantly learn from foreign brands marketing service skills, product planning and other aspects of the peculiar superior to others, improve their marketing service concept. Both the corporate brand building and product and market innovation or in the export trade, an honest man. Serious work, the customer is responsible, we will be able to create a more broad domestic and foreign markets. Source: wooddoorblog.com