The popular sports grill restaurant, Shoeless Joe's has opted for interactive touch screen menus as a way of enticing sport fans.
Working in collaboration with newly appointed Canadian based partners, RadiantGroup, Acquire Digital have provided their advanced software solution to power interactive menus for a popular sports bar. RadiantGroup have also supplied their exclusive technology CaptivTouch digital screens which have been installed outside the bar and uses a blend of motions, sounds, videos and animations to entice customers into the restaurant.
The digital screens entice passing customers by advertising what's going on inside the bar. They also enable customers to interactively browse the menu before entering, adding a level of engagement that is successful at enticing customers into the bar. Unlike traditional menu boards, the Acquire driven screens allow the menus to change throughout the day whilst simultaneously promoting individual food and drink items.
Since installing the system, the bar has been attracting over 3000 people a week. To help pay for the solution, big brand names, purchasable from within the bar, are utilising the digital displays to advertise to a seemingly captivated audience.
Neil Farr, Managing Director of Acquire Digital reported 'Our new Canadian partners are moving quickly with good looking and innovative uses of the technology such as this. It is great to see the uses of the Acquire technology pushed further than (in this case) a traditional digital menu board.' He added, 'It is already proving to be a great way of enticing potential customers.'
Shoeless Joe's have embraced this technology implementing the screens into their flagship restaurant in Toronto and are looking to roll out to more sites. Acquire Digital anticipate more projects to come out of Canada as a result of their new partnership with RadiantGroup.
About RadiantGroup
RadiantGroup provide enhanced advertising solutions through interactive digital media. They are committed to maximizing the effectiveness between brands and their audiences and take a unique approach to facilitating powerful connections between supplier and consumer. They have recently become Canada's exclusive partners of Acquire, reselling the utilising Acquire Digitals pioneering solutions. RadiantGroupMedia.com
About Acquire Digital
Established in 1997, the UK based company specialise in the development of software for interactive solutions and Digital Signage content management. As well as their award-winning product range they also develop pioneering custom-built solutions to clients across all industries and sectors.
By keeping their customers at the heart of the development process they maintain quality and relevance by adding features and creating new products that are simple in design but provide a powerful end result.
