76 aspiring female models from all over India and from around the globe auditioned for Lakmé Fashion Week Summer/Resort 2013, of which four female models were selected by a prestigious panel of judges. Katrina Kaif, Mugdha Godse, Yana Gupta, Frieda Pinto, Miss Earth 2010 Nicole Faria and Miss India World Kanishta Dhankar are some of the many successful alumni who were discovered at Lakmé Fashion Week model auditions in the past.
Lakmé Fashion Week (LFW) is a prominent launch pad for new faces, many of which have subsequently gone on to become popular and prosperous. In line with the high standards of quality and talent that LFW symbolizes, each finalist was chosen after three intense and drilling rounds of auditions, each judged by a nine member panel.
The models were evaluated on an array of parameters including poise, confidence, personality and most importantly, on their ability to embody and personify a designer’s vision on the runway.
The jury panel comprised a mix of LFW Advisory Board members, fashion experts and stalwarts of the Indian fashion industry, including designer Neeta Lulla; show directors Anu Ahuja, Lubna Adams and Alison Kanuga; columnist Nonita Kalra; along with Shalini Raghavan, Marketing Manager, Lakmé.
Speaking about the model auditions, Purnima Lamba, Head- Lakmé, Innovations said, “As the pioneer in the Indian beauty and cosmetic industry, Lakmé’ believes in encouraging new talent and providing them with opportunities to showcase their potential.
"This season’s auditions attracted several exciting new faces and I’m happy that we wereable to discover models with the poise and elegance worth of the runway at Lakmé Fashion Week. Each of these models represents the confidence, creativity and beauty that Lakmé as a brand stands for.”
Announcing the selected new faces, Saket Dhankar-Head Fashion, IMG Reliance, said, “Lakmé Fashion Week is the country’s premier fashion event and models that walk for the event become the country’s most sought after faces. We are known for introducing new talent into the fashion industry and in keeping with this philosophy this season will see 4 young and talented models shine on the runway for the first time. They are contemporary, confident and have the right attitude to bring a designer’s creation to life.”
