Ardagh Group and partnered with Dutch watermark solutions company Filigrade to offer digital features to metal packaging solutions.
As part of the deal, Ardagh will offer its customers with smart interactive print technology which involves embedding of an invisible unique watermark code in print ready artwork, onto either a specific area or the entire print design of the product's packaging.
The technology will allow customers to obtain information about the product by scanning the code with a smartphone or tablet while protecting them against the threat of counterfeiting.
The consumer can also scan for important product information, including promotions and special offers.
Ardagh metal division marketing manager Martin de Olde said: "With this feature we have unique access to a system that responds in a very cost effective fashion to the way consumers now want to shop.
"The benefits are endless, and could add considerable value to much of the packaging that we supply."
"It brings the digital age to packaging, adding new features to the direct attention of the consumer, and making life much harder for counterfeiters."
The technology was unveiled at the recently held Aerosol & Dispensing Forum for packaging materials in Paris. Visitors were able to scan demonstration aerosols with the embedded code using a tailor made exhibition demo app.
Recently, Ardagh launched a new tapping system for its 3.1 and 5 liter metal party kegs to provide a barrier against light, gas and oxygen. The kegs are unbreakable and impact-resistant to keep its content safe.
Image: Ardagh's smart interactive print technology allows customers to scan for important product information. Photo: courtesy of Ardagh Group.
