Target Corp. along with the Association of Surfing Professionals (ASP), announced that the retailer will be the title sponsor of this season’s Maui Women’s Pro, November 22 through December 6, 2014 in Honolua Bay, Maui.
The Target Maui Pro presented by Schick Hydro Silk will return the world’s best female surfers to the region for the first time since 2009. Part of an elite 10-event series held around the world to determine the ASP Women’s World Champion, Honolua Bay will serve as the final stop on the 2014 Samsung Galaxy ASP Women’s World Championship Tour (WCT).
Target-sponsored surfer Carissa Moore, the reigning two-time ASP Women’s Champion and current ASP WCT No. 1, has competed as a wildcard in the past at Honolua Bay, and will defend her crown at this year’s event. “These are easily some of the best waves on the planet and they’re set in the most beautiful location,” said Moore. “Honolua Bay will be the ideal platform for the ASP Top 17 to perform upon, and I can’t thank Target enough for supporting us there.”
“Carissa has been a partner of Target since 2009, and this year we are doing even more by working with the ASP to help bring elite surfers like her to the world’s best waves,” said Daniel Griffis, vice president, Experiential Marketing and Alliances, Target. “Target’s goal is to help better the sport for its competitors and fans, so we are proud to play our part in bringing this women’s ASP WCT event back to Honolua Bay.”
“It’s a pleasure to partner with such a great retailer as Target,” said Mark Noonan, global chief commercial officer, ASP. “The combination of the world’s best female surfers, the world-class waves of Honolua Bay and Target as a title sponsor will ensure a fantastic end to this year’s Women’s WCT. We thank Target for their support and look forward to an incredible event.”
About Target
Minneapolis-based Target Corporation serves guests at 1,925 stores – 1,795 in the United States and 130 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week.
