Sleeman Breweries has introduced Sleeman Lift beer, with a hint of coconut water, in Canada for the summer season.
Sleeman Breweries brewing and development director Ed McCallum said: "Sleeman Lift is a beer we pushed ourselves to make and a beer the performance-focused will appreciate.
"It is an innovative new beer with a hint of coconut water, which we believe Canadian beer lovers will truly enjoy."
The beer market is constantly growing and evolving, as consumers become increasingly open to new flavors and continue to expect more from their brew. With Sleeman Lift, it is no longer about choosing between a cold pint and a thirst-quenching beverage: this new innovation delivers both.
Since it was founded in Guelph, ON in 1834, Sleeman has been dedicated to product leadership.
Sleeman's Marketing vice-president Stéphane Duval said: "While Sleeman has a long history of pioneering in the industry, we are very proud to say this new product was developed in Canada.
"Sleeman Lift is a great example how our understanding of Canadian beer drinkers drives the product we create."
