Coca-Cola South Pacific is asking its customers to embrace the fun side of life in its latest multi-million dollar Fanta soft-drink marketing campaign.
Named ‘Be More Fanta’, Coca-Cola South Pacific says the campaign is “aimed at inspiring youth to embrace the playful, fun and vibrant side of life”. Teenagers and Mums are the target audience and it kicks off Fanta’s 2016 strategy to “bring the fun”.
Coca-Cola South Pacific will be spending millions on TV, cinema, online, radio, outdoor advertisements and point of sale merchandising. Fanta packaging will also include illustrations encouraging consumers to take photos with the drink and share them through their social media accounts.
The campaign has already run in France where Coca-Cola said it “enjoyed great success, reaching 6.5 million teens in the first two weeks.”
Brand Manager for Fanta Ramona Spiteri said Fanta’s creative and playful history made the campaign ideal for the drink.
It also has a proven track record of success, having delivered significant growth since 2009 and is continuing to flourish, something we expect to build on in 2016.”
In October 2015 Coca-Cola South Pacific launched a marketing campaign aiming to heavily align Fanta with Halloween in Australia.
