Worlds Apart's Simon Birchenough and John Stewart felt this year’s Toy Fair could not pass without acknowledging the fact that it's the company's 30th Toy Fair.
The two founding partners remain true to the company’s family-oriented roots, with Simon’s wife Helen baking and decorating a homemade celebratory chocolate cake for Toy Fair.
Birchenough and Stewart are also celebrating a team success with its second master toy license being unveiled as a winner of the BTHA’s coveted Best New Toy Awards.
The pair said: "It’s been a brilliant start to our 30th Toy Fair and we’ve had such an amazing reaction to our Horrible Histories range, so this alongside all our new license activities and additions to our core ranges, we’re anticipating an extremely busy week."
