After the success of the Second edition of the Source Zone Fair, the Third Source Zone Fair 2012, opened up at Apparel House Gurgaon on 5th November 2012. Shri Suhir Sekhri commented that, “Apparel Export Promotion Council (AEPC) is once again ready to provide an opportunity and a platform where products under the entire value chain of textiles, from fabrics, to trims/embellishments to fashion accessories, all are brought under one roof. You may like to avail this opportunity to choose from the wide spectrum of products and services at one place. This Fair will help you develop your creative collection and augment your apparel accessory resources.”
Dr. A. Sakthivel, Chairman, AEPC in his statement said, “AEPC brings Source Zone and India Market Days to Apparel House, South Asia's only permanent exhibition of high quality merchandise – ranging from mens' wear, womens' fashion and children wear and related accessories. Well-laid out showrooms display not just fashion apparel, but a range of rich and high-quality fabrics made in India, a vast array of accessories and everything else required to produce fashionable garments of excellent quality at a competitive prices".
AEPC is hosting the Fair to provide additional resources to its member exporters. It would be providing access to thousands of buyers of fabric, accessories and services and a one-to-one interaction with the large garment manufacturers and exporters, he added.
Business potential
India's apparel industry (export & domestic) is approximately USD 30 Billion or Rs.1,35,000 Crore India consumes fabrics worth USD 12 billion annually India consumes accessories worth USD 3 billion each year India has over 50,000 apparel manufacturing units
Benefits for an exhibitor
Enhancing and revitalizing your brand & network Explore and tap global markets and trends Interact and trade with thousands of top buyers/ decision makers at one place Focused market strategy for better business conversions Grab bulk orders at competitive rates Finalize long terms contacts and credit policies Network and establish one-on-one contact with India's top exporters Maintaining customer relationships and meeting with prospects
The target buyers for the show are: Fabric importers, Distributors and Wholesalers; Garment exporters and manufacturers; Buying houses and Buying agents; Local and international retail chains; Departmental stores; Apparel brands; Fashion designers and merchandisers; Design studios; Fashion Institutes, Trade body representatives and Trade media. The show being for trade visitors only, will enable companies to interact and conduct business in a conducive environment. The exhibitors from Japan, Taiwan, Hong Kong, etc have come to participate in this Fair.
Benefits for a visiting buyer
- Opportunity to analyse and choose from the wide spectrum of existing and emerging products and services at one place.
- Top executives and decision makers of the supplying firm at a common platform
- Analyze prevailing rates in the market
- Finalise bulk requirements
- Negotiate best rates for bulk orders
Utilize the negotiated rates to reduce manufacturing costs and thereby remain competitive in global market Focused market strategy for better business conversion.
Promotion
A comprehensive campaign, both online and offline, has been done to keep in constant touch with both exhibitors and trade visitors. This campaign included advertising and marketing through:
- Advertisements in trade journals and on Web
- Mailers and E mailers
- Tele-calling and Road shows
- Promotion through international exhibitions
- Strategic alliances with leading Indian and international trade bodies.
