Vivid is now ramping up its marketing activity in the run-up the the Christmas countdown.
Vivid is reporting strong sales for its interactive, Wi-Fi connected doll, My Friend Cayla, just one month since launch.
The talking doll has already featured in retailers’ top lists for Christmas, including Hamleys, Amazon, Argos, Debenhams and The Entertainer.
My Friend Cayla is now expected to make a big splash this festive season as Vivid ramps up its marketing activity.
The firm’s TV advertising campaign features three commercials on rotation, which from November onwards will be used as pre-roll on targeted girls’ websites, predicted to generate 275,000 impressions.
"It was a challenge to condense everything that Cayla can do into just one commercial,” said Catherine Scott, brand manager at Vivid. “So we decided to create three commercials to demonstrate the many features Cayla has to offer and keep the message fresh and engaging.”
Vivid is also working with an online advertising network to feature Cayla on nearly 200 websites, expected to generate a further 3.5 million targeted impressions.
"With more plans to keep Cayla in the public eye in the run up to Christmas, it’s quite possible that she may well become a mini celebrity in her own right,’ concluded a statement from the firm.
