US-based Gourmet, the supplier of fresh asparagus, is offering its Peeled White Asparagus as a seasonal item for the holidays.
The company introduced the bagged and pre-peeled white asparagus pack to the asparagus category in February 2012, according to producenews.com.
Gourmet Trading Company president Brian Miller said they were excited to offer the innovative, hand peeled and bagged Peru to preserve freshness.
"The item involves lots of planning and logistics for it to arrive just in time for the holiday season. We hope to help our customers lift sales of asparagus during the holiday season with our Peeled White Asparagus," Miller said.
Gourmet Trading Company marketing director Julia Inestroza said the Peeled White Asparagus adds a touch of elegance and helps consumers and chefs have the chance to try something new for their holiday meals.
Peeled White Asparagus gives consumers and chefs the convenience of a pre-peeled white asparagus as the vegetable's peel can have a bitter taste, while the bag technology benefits retailers and foodservice operators with lower shrink.
The company offers Peeled White Asparagus for holiday promotions in 9oz, 1lb and 1.5lb pack sizes.
