Luxury spirits company Aristocrat Group (ASCC), which has developed its Big Box Vodka in a bag-in-box packaging, will be launched in stores in California, Nevada, Florida, Louisiana and Texas, targeting over 90 million people in the US.
The company began the production of bag-in-box packaging in July.
The packaging contains a bladder placed inside a box includes a microflute cardboard with durability and insulation. Each box has a volume of 1.75 liters, stated to be double the size of traditional bottles.
There is a spouted, inner beverage bladder in every box capable of being removed for faster cooling times.
ASCC CEO Robert Federowicz said: "Our focus groups are the first people outside of our offices who have sampled Big Box Vodka's total package -- the crisp taste, the unparalleled portability and the unique 1.75 liter packaging.
The next initiative by the company would involve meeting with distributors and retailers, with the first meeting scheduled to be held in the coming weeks.
The vodka is made in the US from Idaho Winter Wheat and pure Rocky Mountain water.
