Urban dwellers have been the major contributors to the oils and fats market in Brazil in 2011,according to a report by Canadean–Food.
The report,"Consumer Trends in the Oils&Fats Market in Brazil,2011"finds that urban areas contributed 97.8%to the market,compared with the rural areas.
Branded products swayed the market with oils holding 98.4%,while solid fats forming 95.9%respectively.
Female consumers had a marginal edge over male consumers,with the former contributing 50.8%to the market.
Consumers who are aged more than 55 years held the highest share with 17.9%,followed by older young adults at 15.4%,while mid-lifers,and tweens&early teens had the lowest share with 12%and 10.5%respectively.
Individuals who had completed their undergraduate degree level of education formed 32.4%of the market,followed by those with upper secondary level of education at 25.6%.However,consumers with pre-primary level of education had the lowest share,with 2.8%only.
Better-off sections contributed the most with 25.2%,followed by moderate income group with 23.2%,and those who declined to reveal the income held the least with 11.6%.
Consumers who had an average between one and three hours of leisure time per day held 31.5%,while those who had average between five and seven hours of leisure time per day held the least with 6.5%.
The most influencing trends for the consumption of oils and fats were changing age structures,and better value for money with 34.9%and 33.2%,respectively.
In terms of dollar value,solid fats had a share of only 4%,while the rest was dominated by oils.
Click here for more details of the report.
