ITV Denim, known for its commitment to innovation, has partnered with INVISTA and ECOYAA to produce a new range of denim fabrics that uses wine and its derivatives to achieve color.
The new process replaces traditional synthetic indigo dyes with wine derivatives, resulting in a wide range of blue colours for dyeing yarn, fabric, and ready-made garments. ITV acquired a worldwide, exclusive patent on this process from ECOYAA, a Korean company specialising in natural dyeing. The agreement also enables ITV Denim to distribute and market the products based on the ECOYAA patent under the WINE-TEX brand.
Backed by a cutting edge research laboratory and years of experience in the field, ITV Denim is developing a wide range of products and processes using the new technology at its Umbrian base in Cellino Attanasio, in Teramo province. In addition to an exciting selection of fabrics, the company will also offer denim garments that take full advantage of the WINE-TEX features and performance.
Many of the samples ITV has made incorporate branded INVISTA fibres and technologies with the WINE-TEX process. ITV decided to work with INVISTA on this project because its offerings such as LYCRA fibre, LYCRA T400 fibre, and LYCRA dualFX™ fabric technology are widely used in the denim industry. Thus, it was important to demonstrate the compatibility of the new WINE-TEX technology with other high quality ingredients and processes.
"As we focused on innovation in the denim world and collaborations with a range of partners, we immediately had confidence in the potential of the research carried by ECOYAA and the possibility of exploring new areas,” said Barbara Gnutti, one of the owners of ITV Denim. We recognised the collaboration as an opportunity to complete a research and commercialization initiative in Italy that would create totally new products and processes. These will highlight all the possible uses of WINE-TEX technology, giving the product those typical “Made in Italy” features that create significant added value.”
“Given ITV Denim's reputation within the industry for producing high quality, innovative fabrics, INVISTA had immediate interest in collaborating with them on this project. “We are very pleased to work with ITV to develop denim fabrics with LYCRA fiber that use these new innovative dying processes. We are excited about the initial results on this project and look forward to continued collaboration with ITV,” said Federica Albiero, European Marketing Manager for INVISTA.”
WINE-TEX is positioning itself on the market as a focus for innovation, and as a stimulus to the creativity that has always been a feature of the denim sector, opening a path to new horizons.
