‘Make in India’ has become the largest and fastest growing Government initiative ever on digital media, leaving behind all other Government schemes, Ministry of Commerce and Industry has announced.
Since its launch just three months ago, Make in India has received an overwhelming response on its digital platforms, and has already touched more than 2.1 billion global impressions on social media, with its fan base on Facebook page crossing 3 million-mark.
According to statistics, the Make in India Facebook page is adding a new member every 3 seconds—a feat that has not been achieved by any other Government department and a very few in the private sector.
The Make in India initiative has been abuzz since the very first day, and its launch video garnered over 5.7 lakh views on YouTube. Make in India’s twitter account has been able to get as many as 2.63 lakh followers in the first 90 days.
Not only the social networks, but the Make in India website has also received immense interest with more than 5.5 million page views accessed by over 1.7 million users from across the world.
The Make in India campaign, led by the Department of Industrial Policy and Promotion (DIPP), focuses on attracting businesses to invest and manufacture in India. It aims to make India a global manufacturing hub, while bringing about an economic transformation in the country.
The campaign promotes 25 sectors, including the textile and garment industry, and investment opportunities for foreign companies and entrepreneurs are available across the entire value chain of synthetics, value-added and speciality fabrics, fabric processing set-ups for all kinds of natural and synthetic textiles, technical textiles, garments, and retail brands. (RKS) Click here to go to fibre2fashion’s special feature on ‘Make in India’.
