Asobi is looking to continue its successful run well into 2013, adding French brand Vilac to its portfolio.
The exclusive distribution deal covers the UK and Ireland and also includes Vilac's sister companies, Jeujura and Petitcollin.
The Vilac collection includes products for newborns up to five years+ and features musical instruments, rattles, pull toys, cars, games, ride-ons and role-play among others.
The Jeujura line, meanwhile, includes wooden toys and games, as well as construction toys that allow children to create their own buildings made from the wood found in the Jura Jeujura.
Petitcollin has been making dolls since 1860 and is now the only remaining doll manufacturer in France.
Source:
http://www.toynews-online.biz/news/38178/Asobi-adds-to-traditional-toy-portfolio-with-Vilac-deal
