UK-based retailer Sainsbury's has announced packaging change of cardboard tubes in its own-label toilet roll to reduce carbon emissions. The diameter of the inner cardboard tube on every roll has been reduced by 12mm, cutting the number of delivery lorries required by the equivalent of 140,000kg of CO2.
The move, a part of Sainsbury's 20 by 20 sustainability plan is expected to help its proposal to make sure that its own packaging has been reduced by half compared to 2005.
The retailer further plans to introduce new on-pack information aimed at helping shoppers make what it claims as 'more sustainable purchasing decisions'.
According to Sainsbury's, in the last two years, new packaging designs on its own brand products has generated an 11% reduction.
Sainsbury's toilet roll buyer Fiona Miall said the retailer is always on look out for new ways to make small changes to its business that can help its customers make sustainable choices.
"Our scale means that by making what seems like a relatively small packaging development, we're able to make significant carbon savings," Miall added.
The new rolls are expected to arrive in Sainsbury's distribution depots from 7 May and will hit stores across the country later on.
The retailer's own brand toilet roll has been made from certified sustainable Forest Stewardship Council sources for many years and the cardboard tube has also been certified since September 2011.
