Meat connoisseurs in China had shown more liking for fresh meat(counter)compared to other meat types,according to a new analysis by a UK-based research firm Canadean–Food.
The report,'Consumer Trends in the Meat Market in China,2011'observed that close to three fourths of the country's meat market was represented by fresh meat during 2011,both in value and volume terms.
From the remaining segments,raw packaged meat-whole cuts stood second in the overall market value share followed by raw packaged meat-processed,frozen meat,cooked meats-counter,ambient meat,and cooked meats-packaged.
In China,changing age structures has shown a significant influence on the overall consumption of meat during 2011,with more than 35%Chinese consumers citing it.
The impact has been similar across all the segments of the market,Canadean observed.
Chinese meat market had experienced a notable penetration by private label brands in 2011,with volumes of all the categories ranging between 22%and 35%share.
Older consumers,aged above 55,have edged out others with about 22%value share,followed by a moderate spread of value share among early young adults,older young adults and pre mid-lifers and mid-lifers.
In the urban-dominated meat market of China,male consumers had shown an upper hand with more than 50%market value share in 2011.
Education level analysis revealed that undergraduates accounted for a significant 47%share compared to others,followed by higher education Chinese at about 18%.
Affluent consumers have held a leading market value share of 33%during the year under review compared to other wealth groups in China.Those with moderate income and hard pressed income have together represented for more than 55%share.
According to Canadean,people having more than seven hours of leisure time per day leads the busy lives group survey with about 33%of value share.
The survey also provides retailer switching analysis for Chinese meat market for the second half of the review period.
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