Osram AG yesterday announced a five year strategic corporate alliance with Disneyland Paris, Europe's top tourist destination. The agreement will position Osram as Disneyland's official lighting partner.
Euro Disney Associés SCA, which operates Disneyland Paris, plans to optimise its energy efficiency by 10 per cent between 2006 and 2013, one of its seven long term goals for making Disneyland Paris a reference in sustainable development among European tourist destinations.
The partnership will allow Osram to use promotional rights for the Disney and Disneyland Paris brands.
The park has seen more than 250 million visitors since it opened its gates in 1992 and attracts over 15 million guests per year from across Europe. Osram aims to reduce energy consumption within Disneyland Paris by up to 80 per cent.
"Osram encourages environmentally responsible practices around the world. The agreement with Euro Disney Associés SCA will enable us to develop major joint lighting solutions that will support the very latest technological and sustainable lighting innovations while helping Disneyland Paris with its environmental goals," stated Klaus-Günter Vennemann, CEO General Lighting of Osram AG.
