GE Lighting Improves The ANTA's Brand Image and Customer Experience

As a strategic partner of ANTA Sports,GE Lighting'sleading lighting solution has benefitedtheirstores'refurbishment program through enhanced retail displays and optimizedmerchandise illumination.The specified products-GE CMH PAR30 and EM ballast-provided high efficiency,long life span and superb overall lighting quality designed for retail environments.ANTA shops have enjoyed reduced energy consumption and maintenance costs whilst improving the brand image and customer experience.

Established in 1994,ANTA Sports is a leading top sports goods brand in China with over 7,700 stores.Constantly seeking to enhance its customers'shopping experience,ANTA has invested considerably in ensuring that each new generation of its retail stores provide a refreshing shopping experience for its customers.As a strategic partner of ANTA Sports,GE Lighting has provided its leading lighting solutions to ANTA Sports stores across China.The specified solutions enhanced the retail displays and shopping experience while ensuring that each ANTA Sports store is an extension of its premium brand positioning.

For the past year,GE Lighting completed the installation of its GE 70W PAR30 Ceramic Metal Halide Lamps and Magnetic Ballasts Systems in 500 ANTA retail stores.The new lights create a conducive ambience for shoppers while showing to advantage the attractive product displays to maximize sales opportunities.The new lighting solution utilizing GE PAR30 Ceramic Metal Halide Lamps replaces existing store illumination which uses Tungsten Halogen Lamps.GE's new lighting solution will generate an estimated savings of about RMB10.22 million per annum in terms of energy usage and maintenance.This translates to a payback period of 1.96 years.

Ms.Li Yumin,Manager of ANTA Flagship Store,Suzhou added:"We have enjoyed working closely with GE Lighting over the years to enhance the retail store expeience for our customers.With GE's new lighting solution,our retail stores look very vibrant and the merchandise are more attractively displayed to advantage.Majority of our customers have also given very positive feedback on the new look at our stores."

GE Lighting is a leader in the Retail lighting channel and it will continue to provide its customers with tailored lighting solutions that will enhance and maximize their sales opportunities,while reducing operating costs.

GE PAR30 Ceramic Metal Halide Lamp

GE PAR30 produces highly efficient compact light sources with good color consistency through life.This is achieved by using the unique 3-part ceramic arc-tube design which provides higher durability resulting in better reliability.It has a long life of up to 13000hours and operates well on standard metal halide ballast with a high 80+color rendering index(CRI).PAR30 can be widely applied to retail,offices,architectural floodlighting,amenity areas and hotels.

Electronic Magnetic Ballast System

GE HID EMB system,working with GE CMH lamp to provide long life&reliable system,passes TW130 test with compact size which is easy for installation.The product also carries thermal protection to prevent overheat of ballast at the end of lamp life for the concern of safety operation.It's the perfect choice of the GE HID EMB system as control gear working with GE's star CMH lamp.

Customer experience at ANTA Sports stores enhanced by GE Lighting's new solution