Smiley Named Master Licensee for Rubik's Brand

Smiley will develop a licensing programme to help expand the Rubik's brand's concept into new product categories.

The Rubik’s brand has gained a new master licensee outside puzzles in the form of The Smiley Company.

The partnership will see Smiley develop a licensing programme to help expand the brand’s concept into new product categories.

Smiley will launch three new consumer profiles based on the Rubik’s brand, including heritage, urban and geek.

David Kremer, president of Rubik’s Brand Ltd, said: “We are delighted to have found a passionate brand owner with a massive track record to help take Rubik’s brand to the next level, and widen the appeal across a number of sectors.”