Pharmavite, a US-based producer of vitamins and supplements, plans to launch 20 new products across three new Nature Made product lines – VitaMelts, Full Strength MINIs and Adult Gummies – by the end of this year.
Pharmavite chief operating officer Mark Walsh said the company is seeking to develop quality products that enhance the vitamin experience across delivery form, product size and taste.
"Our newest line extensions will drive category growth, serve to meet our business objectives and lay the framework for industry-changing innovations," Walsh added.
Under the VitaMelts vitamin product range, the company plans to launch six products - Vitamin C Immune Support, Energy with Vitamin B-12, Vitamin D3, Zinc, Sleep and Relax.
The company plans to launch the following seven products under its Full Strength MINIs vitamin product range - Multi Complete, Multi for Her, Multi for Her 50+, Multi for Him, Super Omega-3, Super B Complex and Super D Immune Complex.
It plans to launch the following six products under Adult Gummies vitamin products range - Multivitamin, Fish Oil, Calcium, Vitamin C, Vitamin D, B-Complex and CoQ10.
The company plans to launch Voots, a new children supplement made with eleven different fruits and vegetables.
