US-based Best Maid has swapped its package labels from glue-applied paper to pressure-sensitive film labels, which are being supplied by Avery Dennison Label and Packaging Materials.
Best Maid operations VP Jeff Robinson said that the company's product initially featured glue-applied paper labels, which created downtime and were prone to tearing and scuffing, according to packworld.com.
"We felt clear film, pressure-sensitive, versus glue-applied labels, showcased not only our product, but also our vision as being the premium pickle in the market," Robinson said.
The new p-s labels are being featured now among the company's products of 102 stock-keeping units, barring its mayonnaise items.
Source:
http://foodproducts.packaging-business-review.com/news/best-maid-revamps-pickles-packaging-with-p-s-labels-071212
