Eyeking, a maker performance sunglasses, including the licenses for Under Armour Eyewear and Hobie Polarized, named Scott Betty as its new senior vice president of product and design.
Betty brings more than 20 years of product and design experience to the company, most recently as global director of optics at Oakley. There, he was instrumental in helping build a multi-category team responsible for strategic product development and design for sunglasses, Rx and goggles.
Shelly Goldman, President and CEO of Eyeking commented, “It’s an exciting time for the company, as we look to expand our team with the addition of experienced professionals like Scott. Along with new elevated product and design initiatives, Eyeking is poised to continue on this upward growth track.”
“Eyeking’s experience, in all aspects of design and marketing, provides me with a strong foundation to work with as we look towards future growth and expansion together,“ Betty said. “Joining the team at Eyeking represents a unique opportunity to work for an organization dedicated to the creation of brand-right, authentic products for all partner brands in our portfolio. I’m excited to work with a team that shares my vision in wanting to design amazing products that excite and inspire our customers.”
Betty also led Oakley’s apparel, footwear and accessories business unit during his tenure. His resume includes footwear category leadership positions at Converse and Adidas, as well as a biomechanics specialist role at the U.S Olympic Training Center.
