An undisclosed global pharmaceutical company has selected Veeva Systems’ Vault PromoMats to strengthen its marketing compliance strategy and manage promotional content in life sciences.
Vault PromoMats function accelerates approval, disbursal, and retrieval of marketing materials and allows companies to capitalize based on the integration with Veeva CRM.
The combination of Vault PromoMats content management system with Veeva CRM will enable single-click, automated distribution of marketing content along with a full audit trail from brand teams to sales representatives.
The technology has been deployed by the company to support all standard medical, legal and regulatory review, supporting five document types, 16 subtypes and 48 overall classifications to all users at headquarters and over 30 external users.
Plans to implement the platform across the company's remaining affiliates worldwide will take place later this year.
Accenture global content management head Eric Larsen said "By automating the distribution, withdrawal and update of marketing content, pharmaceutical companies gain more compliance control as well as speed time-to-market."
