Cherokee Global Brands has entered into a new license agreement with Sports Direct International plc to launch a broad assortment of Tony Hawk signature clothing and accessories online and in Sports Direct stores throughout Europe this upcoming fall/winter.
Sports Direct is the UK's leading sports retailer, offering customers the ability to shop online at www.sportsdirect.com, as well as in 400 retail stores throughout the UK. Sports Direct also operates an additional 270 stores across 20 different countries throughout Europe.
Tony Hawk and Sports Direct will collaborate on a multi-tier product launch to begin this coming fall and continue with expanded clothing and accessory offerings in winter 2015. The product launch will be accompanied by a fully-integrated marketing campaign.
Henry Stupp, Cherokee Global Brand’s CEO, commented, “We are excited to announce that Sports Direct has become one of our tent-pole partners for the Tony Hawk brand. From the time we acquired Tony Hawk, we developed a list of our most desired retail partners, and with the addition of Sports Direct to our partnership base we have now achieved one more international expansion goal. Tony is globally recognized, and we are confident that the debut of the Hawk Brand in Sports Direct stores and online will be well-received by the UK and European customer base.”
Vincent Smith, Sports Direct Associate Director, Marketing commented, “We are delighted to be partnering Cherokee Global Brands and Tony Hawk; our shared objective is to realize a range which, in its quality and DNA, fully honors Tony’s status as a legend in the world of action sports and the global brand he has built.”
Hawk was ranked the number-one vertical ramp skateboarder in the world every year from 1984 to 1996 and stars in the Activision Tony Hawk Pro Skater franchise that has generated over $1 billion in global sales since its debut in 1999. In addition to a successful athletic career, Hawk has cultivated a well-established social and digital fan base with over 6.4 million Facebook fans, more than 3.8 million Twitter followers, 100 million YouTube views, and over 1.5 million Instagram followers.
Cherokee Global Brands is a global marketer and manager of a portfolio of Fashion and Lifestyle brands
