Stationery industry has developed rapidly in China since sparated from department.It also became the largest exports country.After the boomig development, China stationery also inevitably entered the industry bottleneck period.Most of stationery enterprise to find the new developing way.The insider think that there are three developing way for office stationery in future.
Broad market in regional
With the development of regional market, the demand of stationery is bigger and bigger in regional market.Most of regional stationery dealer are with poor management in the price competition,large advertising and promotion competition.And many investors are choose the agent in suits own stationery brand.And cuase the intense stationery compeition.
Change of industrial
In recent years,the growth of office supplies development is increasing.But some stationery brand has integration in brand,industrial,terminal.There are the acquisitions and mergers between companies.This trend made a lot of small and medium-sized enterprises felt crisis.But it also one of good opportunity for future development of stationery.
Cross-industry development
Although stationery industry has developed for many years, the stationery industry is traditional in the mode of operation and easy,compared with what household appliances, cosmetics, clothing industry.Stationery enterprise also can use the mangerment of other industrial.Or to combine the popular element.It is good for the stationery product in gift market.
