Deal inked with Choc-O-Bloc for firm to immediately start supplying products including Picture Maker.
Re:creation has secured the worldwide distribution rights to Choc-O-Bloc's Magic Choc range.
The firm will immediately start supplying products such as Chocolate Picture Maker and Chocolate Model Making Kit to all existing UK retailers, which currently include Tesco and Toys R Us, as well as new customers.
Existing stockists in the UK, which may have been unable to place Magic Choc orders while distribution rights were being transferred from The In Thing, can now place orders directly with Re:creation on 0118 973 6222.
"The Magic Choc range is hugely innovative and successfully brings together everything that children love: chocolate, creativity and fun," said Michael Lehrter, chief executive of Re:creation. "We are very excited and proud, not only in taking over the supply of Magic Choc products to existing and new UK customers but also in building Magic Choc into a successful global brand."
Stephen Lennie, original Choc-O-Bloc founder, added: "Re:creation are a thriving UK-based toy company with a successful track record of developing and representing leading toy brands.
"I am delighted that they will now be representing our Magic Choc products and I am really looking forward to the next exciting phase of growth for the brand."
