Rakuten LinkShare announced strong third quarter results in its global performance marketing network. Along with double-digit growth, the affiliate network reported a significant increase in the percentage of sales transacted on mobile devices.
Highlights of the quarter include:
-An increase in same store sales in the U.S. by 22 percent year-over-year (YOY). -An increase in same store sales in the U.K. by 34 percent YOY.
New advertisers joining the global affiliate network include: Big Fish Games, Eastern Mountain Sports, Nike, and Orvis in the U.S. Birchbox in the U.K.; Forever 21 in Canada, and Forzieri and Design Crowd in Australia.
“We joined the Rakuten LinkShare network for its global reach as well as its commitment to supporting our campaigns across various platforms,” said Jeff Hoefer, marketing manager, Big Fish Games. “Working closely with our account managers, we’ve been able to grow our online presence, form closer ties to publishers, and drive additional sales through the affiliate channel.”
Rakuten LinkShare also reported Q3 mobile orders were up 146 percent YOY. More specifically, tablet orders increased 120 percent and mobile orders increased 230 percent YOY. The strongest growth categories for mobile were department stores with order share up 95 percent YOY, apparel with mobile order share up 54 percent YOY, and high-end luxury with mobile order share up 31 percent YOY.
“We’re proud of the accomplishments we’ve been able to achieve this quarter and will continue to grow our network and strengthen our portfolio of performance marketing technology tools and services,” said Yaz Iida, chief executive officer, Rakuten LinkShare. “As we enter the busy holiday season, Rakuten LinkShare is well positioned to drive successful campaigns on laptops and mobile devices for our global community of advertisers and publishers.”
About Rakuten LinkShare Corporation
Rakuten LinkShare Corporation provides online retailers and other businesses with expert online marketing services and solutions. Rakuten LinkShare’s cost per action (CPA) affiliate network, search marketing services, lead generation campaigns and retargeting solutions can acquire new customers, increase revenue and drive overall results while achieving target return on ad spend.
Rakuten LinkShare clients are Fortune 500 and other prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express, Avon Products, and The Body Shop. The company was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, Tampa, London, Tokyo, São Paulo, and Sydney.
