DataFlux has extended its partnership agreement with StayinFront, a provider of customer relationship management (CRM) systems and mobile sales force effectiveness tools.
As part of the new OEM agreement, the DataFlux Data Management Platform will be integrated with StayinFront's life sciences CRM software to serve as an integral component of the company's master data management services.
The hybrid technology allows clients to manage and maintain data that is reliable and validated against third-party data sources in real-time, saving time and money.
StayinFront North America executive vice president and managing director Sam Barclay said the collaboration allows customers to leverage data without additional time and money spent on extracting, cleansing and reimporting.
"DataFlux allows our customers to create a single source of reliable, accurate and actionable data to develop a trusted and authoritative view - all within the StayinFront software," Barclay added.
StayinFront provides sales and marketing software that enables pharmaceutical clients to sell more and manage better using a wide range of infield and home office platforms.
