HEAD Sport GmbH announced a new multi-year license agreement with U.S-based PS Brands/Planet Sox for the company to produce HEAD sport, tennis and performance socks for the North American market. The HEAD sock collection is expected to be available by February 2014 at various Sporting Goods and Speciality retail chains in the U.S. and Canada.
"PS Brands is the perfect group to manage the growth of the iconic HEAD brand socks back into the market," said Georg Kroell EVP of HEAD Sport GmbH, the company that owns the HEAD brand. "The company is a true leader in the sock category, and we see a very positive future in this new partnership."
"Historically, the HEAD brand has always been dedicated to creating high-performance products," said Elie Levy, CEO of PS Brands. "We look forward to continuing that trend with our HEAD sock products. We are excited to maximize on the brand's heritage, continue the current momentum in the marketplace and grow this new category."
Founded in 1950, HEAD is a globally recognized Brand and is a leading maker of performance Tennis and Ski apparel and equipment created to maximize the potential of the individual athlete. The brand is worn by major athletes throughout the world. Originally focused on Skiing and Tennis, the brand has since expanded into footwear and sports apparel for both the male, female and youth.
Founded in 1994, PS Brands/Planet Sox is a leading designer, manufacturer and importer of private label, branded and character family socks and related accessories. PS distributes many brands, including; Fila, Esprit, Kensie, Hind, Disney, Sport Essentials etc. Its products are distributed to more than 100,000 stores worldwide.