Trade Resources Industry Views Applied DNA Sciences Can Help Protect Products, Brands, Entire Supply Chains

Applied DNA Sciences Can Help Protect Products, Brands, Entire Supply Chains

Applied DNA Sciences, a provider of DNA-based anti-counterfeiting technology and product authentication solutions said it has signed an agreement with a textile manufacturer to purchase its SigNature T DNA mark.

The SigNature T DNA mark will be used to protect and authenticate Extra Long Staple Pima cotton. This agreement is expected to enable the textile manufacturer to assure quality and preserve the integrity of the textile supply chain, starting from the grower to the consumer.

Applied DNA said the SigNature T commercial program involves the creation of a unique, SigNature T DNA marker that will be used to mark the customer’s annual demand of Extra Long Staple Pima cotton at the ginning stage.

Once marked, the premium Pima cotton fiber may be authenticated for textile identity along any node in the supply chain, from grower to ginner to spinner to manufacturer to distributor to retailer.

The company calls this approach to managing textile identity in the supply chain ‘Fiber Forward’.

Once the Pima cotton is marked following each step of the process, its textile identity will be tested, accumulating ‘provenance data’ linking the original cotton fiber to finished product, preserving the authenticity of the product and the integrity of the supply chain.

MeiLin Wan, Executive Director for Apparel and Textiles at Applied DNA said, “The kind of value that comes from a trusted, traceable and transparent supply chain is immeasurable, and we know consumers respond well to brands they trust.”

The SigNature T DNA marker, an advanced technology based on botanical DNA, is robust, long-lasting, and uncopyable. APDN’s platform also includes a unique test for Extra Long Staple Pima cotton identity called fiberTyping.

Applied DNA Sciences is a provider of botanical-DNA based security and authentication solutions and services that can help protect products, brands, entire supply chains, and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion.

SigNature DNA describes the uncopyable marker that is at the heart of all of its security and authentication solutions and is at the core of a family of products such as DNAnet, its anti-theft product, SigNature T, targeted toward textiles, and digitalDNA, providing powerful track and trace. (AR)

Source: http://www.fibre2fashion.com/news/textile-news/newsdetails.aspx?news_id=168580
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Topics: Textile