Columbia Sportswear Company’s has increased its pan India footprint by adding six more stores to the existing six already operating in India and took the store count to 12.
Columbia Sportswear’s Indian distributor, Chogori India Retail in addition to stores in Delhi and Bangalore, has now expanded its presence in tier 2 cities such as Pune, Chandigarh and Kochi.
“Columbia Sportswear has opened their new stores in Delhi, Gurgaon, Pune, Chandigarh, Bangalore and Kochi,” a press release from Columbia Sportswear said.
Columbia Sportswear has entered the country through an exclusive distribution agreement with Chogori India Retail Limited (CIRL), a privately-owned Indian outdoor brand distributor and retailer.
In 2013, Chogori India signed an exclusive distribution agreement with Columbia Sportswear covering retail, wholesale, and e-commerce sales of the Columbia brand.
The new stores offer innovative products with various technologies that are comfortable, protective, functional and yet stylish for outdoor lovers.
Columbia's apparel is designed to enhance the outdoor experience with ground-breaking technologies that include TurboDown, Omni-Heat Reflective, Omni-Tech, Omni-Shade, Omni-Freeze Zero, etc.
Hemant Sachdev, founder at CIRL said, “With the growing interest of people towards outdoor activities, we see huge potential in the outdoor industry.”
“The market is growing rapidly, creating demand for products that feature cutting edge technology. Our aim is to keep our consumers comfortable as they explore the outdoors,” Sachdev added.
At present, the Columbia brand is sold in 100 countries, including North & South America, Australia, Asia, Europe and Africa with over 13,000 retail stores worldwide.
