C.L.A.S.S. represents Creativity, Lifestyle and Sustainable Synergies, and is an International ecoplatform founded in 2007 that supports and promotes hi-tech, environmentally sensible products for fashion, home and design through a wide range of eco-textiles, yarns, processes and services.
C.L.A.S.S. is now consolidating its recent successes at Paris Premiere Vision, by staging a rerun of the first-of-its-kind panel discussion held there, as well as showing its textile eco-library during Premiere Vision Shanghai on the 22nd and 23rd October.
This will be the second time that Premiere Vision and C.L.A.S.S. have aligned themselves to share important common objectives by jointly hosting a discussion that will take place Tuesday 22 October, 5pm, seminar room on the topic of responsible innovation.
This confirms the growing appreciation for sustainable, quality design as the new model for real business growth and influence in the textile and fashion business today. And in Shanghai, a new panel of textile professionals and commentators will share their experience with an invited audience, and show how designing responsibly is totally compatible with creativity and technical and technological progress.
Moderated by Giusy Bettoni, CEO of C.L.A.S.S., prestigious speakers will take part of the discussion, among them:
- Luca Galvani - Sustainability and Compliance manager, Giorgio Armani
- Hu Yue- Deputy General Manager of design & development, Mixmind Art & Design Co.
- Leo Koo- General Manager of Prosperity Textile
- Enrique Silla - President of Jeanologia
And this is by no means an academic presentation, as demonstrated at the Paris event, attended by over 200 industry professionals. Here, clear examples were revealed showing how a raw material ingredient, such as NewLife can be leveraged successfully, and how it was nurtured by a leading fashion brand to become a high level mainstream collection offer for summer 2014 already!
It was through the passion of Laura Lusuardi from Max Mara that this was achieved so nimbly. She praised the efforts of everyone in the supply chain and importantly confirmed that it was all about being fashionably on-point, while being alert to important new technologies, combined with a commitment to a textile heritage that’s rooted in responsible innovation.
This dynamic example alone shows how partnerships can make a difference. And textiles creativity is at the heart of it, and during the show C.L.A.S.S. will present the latest selection of innovative fabrics from the C.L.A.S.S. resource eco-library so that visitors can experience the evolution of innovation and creativity these new materials represent.
Here you will find a wide variety of qualities that represent the new idea of value and values, from organics in wool, silk and cotton, to upcycled products such as eco-luxe technical polyester (NewLife), and a fine range of regenerated Cardato natural blends. Renewables are a third group of textiles that include products made well from renewable resources and include Monocel, milkofil, crabyon and Ingeo.
The eco-library also recommends quality finishing and dyeing processes that include natural plant dyes as well as the latest in hi-tech digital print colouration for modern fashion with a conscience.
Immediately following the Shanghai Premiere Vision salon, C.L.A.S.S. will set up the same ecolibrary at the Bunka Fashion Incubation in Tokyo, 30-31 October in conjunction with the Workshop Filati, to share its global resource with a new audience of decision makers in Japan.
And for those who cannot visit Shanghai, customers can always work directly with one of the CLASS showrooms, the first and principle one is based in Milan, and also now in London, Madrid and Helsinki.
In the future, more of our fashion and textile business models will learn from and work with ideas that originally gave birth in 2007 to C.L.A.S.S. and its journey. This is a journey that is evolving to define the true meaning of value and quality in our fashion system; a quality that respects and values innovation hard-wired to creative responsibility.
About CLASS.
C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) is a unique, multi-platform worldwide network that showcases exclusive fashion, textiles and materials created using smarter sustainable technology for designers, buyers, media and business.