Technogym, a wellness and fitness company, has seen wide success from its social media campaign to raise awareness in the fight to end childhood obesity. The spot, Let's Move for a Better World challenge, ran from March 1-19, 2016.
"Now in its third year, the results of the 2016 Challenge have far exceeded expectations, said Nerio Alessandri, president and founder, Technogym. "This is an incredible testament to what can be achieved when enterprises, communities and technology work together to make a difference. Technogym is proud to play a part in providing the tools for individuals and facilities to get healthy and take on social causes like childhood obesity, raising awareness and affecting change in their local communities."
The Let's Move for a Better World challenge leveraged the capabilities of the Technogym Connected Wellness Ecosystem, which is the company’s solution that includes connected equipment and the mywellness cloud (an open platform connecting people and fitness facilities all over the world.) Users enjoy a personalized wellness experience, and facilities can create challenges amongst their members or with other clubs.
Technogym is showcasing its Connected Wellness Ecosystem at IHRSA 2016, in Orlando, FL. The 35th Annual International Convention & Trade Show takes place March 21-24.
