Marie Claire will launch the Miao embroidery Charity project at Shanghai Mode Lingerie 2012, to protect the heritage of Chinese women's traditional handicraft treasures and to help Chinese women live a happy life with dignity and independence".
Embroidery is an important part of the lingerie industry, so the renowned global lingerie show organizer Eurovet supports Marie Claire in promoting its charity project on the occasion of the 8th session of Shanghai Mode Lingerie.
The launch ceremony will be hosted by the president of Eurovet, Marie-Laure Bellon-Homps and the Vice-Publisher and Chief Editor of Marie Claire, Deng Li, at the Gala Night of Shanghai Mode Lingerie on October 21, 2012.
Leading Chinese lingerie brand Aimer, whose brand ambassador is the famous Chinese actress Gong Li, along with Eurovet and high-end trade show service company Adventi, sponsored this project.
Through this partnership, Shanghai Mode Lingerie supports charity and demonstrates its social responsibility, thus gaining high opinion in society and the lingerie industry.
