India’s most popular Bollywood actor, Salman Khan, has taken the ‘Being Human’ Foundation one step further in reaching out to youth, by announcing a tie-up with Myntra.com, India’s leading online fashion store. Being Human merchandise is now available online on Myntra.com.
Manufactured and retailed by Mandhana industries (the global licensee for Being Human), the range will include apparel for men and women along with accessories such as belts, wallets and caps.
The merchandize is designed by Being Human’s in-house team of fashion experts. The brand aims at reaching out to a wider audience across metros and Tier 2 and 3 cities with Myntra.com’s vast reach across 1200 towns and cities in India.
On partnering with Myntra.com, leading Bollywood Actor and Founder, Being Human Foundation, Salman Khan said, “We chose Myntra.com as our online partner for Being Human clothing as they connected with our philosophy of look good, do good.
"With Myntra’s expanding customer base, we aim to reach out to not only the youth, but also anyone who believes in the Being Human philosophy across the corners of the country. Myntra has committed that part proceeds from online sales will be contributed to education and healthcare causes supported by Being Human, and we appreciate their gesture.”
On partnership with Myntra.com, Manish Mandhana, Managing Director, Mandhana Industries said, “We are pleased to partner with Myntra.com as our online retail partner. It is a perfect match to the audience being human is catering to, i.e. aware, evolve and fashion conscious. This association is the best way to take forward Being Human to the masses that love Salman Khan but do not have access to the Brick and mortar stores as yet.”
Speaking on the partnership with Being Human, Mukesh Bansal, CEO& Co-Founder, Myntra said, “Today’s youth have developed a strong urge within them to support noble causes that lead to the upliftment of our society.
"Being Human has emerged as one such prominent ‘fashion-for-a-cause’ entity. With the brand’s international appeal and Salman’s patronage, we are confident that Being Human merchandize will be well accepted by our shoppers. This association also gives us an opportunity to promote and contribute to the foundation.”
Myntra.com will initially offer Being Human’s contemporary, trendy and urbane range for men, which will be followed by the women’s range of apparel and accessories in subsequent weeks. With over 130 styles for apparel and more than 40 styles for accessories, shoppers can now enhance their options by exploring Being Human’s latest designs.
Being Human, a NGO, was founded by Salman Khan in the year 2007 in an effort to reach out to the underprivileged across the country. Proceeds from all Being Human merchandise, Art and Collectibles benefitthe lives of the underprivileged, by providing for their education and healthcare needs.
