Bassett Furniture Inds. (NASDAQ: BSET) introduced the line of furniture it developed with home and lifestyle cable channel HGTV at April's High Point Furniture Market.
This week's debut at Bassett stores across the country includes an HGTV Home-branded line of custom upholstery and accent furniture.
"This strategic partnership with HGTV leverages Bassett's more than 100-year history of building quality home furnishings while tapping into the popularity and credibility of the HGTV brand among home enthusiasts," said Robert H. Spilman Jr., Bassett's president and chief executive officer. "The launch with HGTV Home drives Bassett's commitment to combining stylish, well-priced custom furniture with top notch room makeover advice from our team of design consultants."
Consumers will notice many changes in-store and online at bassettfurniture.com. The HGTV Home experience has been added throughout the store to create a fresh, creative design studio expression that highlights Bassett's custom manufacturing capabilities. The custom upholstered sofas, sectionals, beds, ottomans, and benches are available in more than 1,000 fabrics, are delivered within 30 days, and are made in the United States.
"HGTV Home is about creating smart and stylish products based on our years of experience informing and inspiring consumers both on-air and online," said Ron Feinbaum, general manager of consumer products for HGTV. "Our viewers look for great furniture products that bring them the right style, design and quality for their homes. With the HGTV Home Design Studio only at Bassett, they can easily create custom-designed living spaces from the wide range of styles that are available."
As part of the promotion launch, HGTV will become a significant advertising vehicle for Bassett stores on a national scale. In addition, stores will be supported by local-market television advertising, direct mail and digital marketing. Also, Bassett will give away a piece of HGTV Home custom furniture every day for the next eight weeks during its "Dream It, Design It, Win It" sweepstakes on bassettfurniture.com.
