Cegedim Strategic Data (CSD) and IntrinsiQ have formed partnership with the launch of an integrated solution for monitoring promotional activity and its impact on Oncology drug utilization in the US market.
The integrated oncology data solution will provide promotional spending combined with actual drug usage data across a significant sample of US Oncologists.
The technology will allow pharmaceutical marketers to utilize treatment data in conjunction with a coordinated set of marketing data and help customers to overcome the challenges that they would face from manually combining data from multiple vendors.
IntrinsiQ has become the marketing partner for CSD's enhanced Oncology Data Set in the US with the announcement of their integrated solution.
The data set can be accessed both from IntrinsiQ's existing customer data portal or through CSD's Analyzer lightweight BI tool.
