The Walt Disney and luxury specialty retailer Barneys New York launched the 2012 Holiday project Electric Holiday at the Barneys New York Madison Avenue flagship store. The multi-platform holiday project infused with fashion and fantasy includes the "Electric Holiday" animated movie (a so-called "Skinny Minnie in Paris"), a special collection and festive modern electric lights windows.
The Electric Holiday program and the Madison Avenue flagship's windows were unveiled featuring 'Electric Holiday', a moving art video starring Minnie Mouse on a fun, fabulous fashion adventure in Paris, along with an array of notable fashion personalities and Disney characters.
Minnie Mouse's Parisian fashion adventure features style editors Carine Roitfeld, Anna Dello Russo, Suzy Menkes, and Disney characters in a runway show featuring clothes by Rick Owens, Balenciaga, Proenza Schouler, Dolce and Gabbana and Balmain.
Each Disney character is dressed in a one-of-a-kind exclusive look created by some of the most influential fashion designers in the world, including:
Mickey Mouse: Balenciaga by Nicolas Ghesquière
Goofy: Balmain by Olivier Rousteing
Daisy: Dolce & Gabbana
Minnie Mouse: Lanvin by Alber Elbaz
Snow White: Nina Ricci by Peter Copping
Tiana: Proenza Schouler
Cruella de Vil: Rick Owens.
Fashion personalities featured within the moving art video include:
Photographers: Steven Meisel, Mario Sorrenti and Juergen Teller
Front Row Personalities: Sarah Jessica Parker, Daphne Guinness, Lady Gaga, Naomi Campbell, Linda Evangelista and Bryan Boy
Backstage: Guido Palau, Pat McGrath, Julien d'Ys, Alber Elbaz, Nicolas Ghesquière and Ed Filipowski
Editors: Glenda Bailey, Bridget Foley, Emmanuelle Alt, Suzy Menkes, Franca Sozzani, Carine Roitfeld, Cathy Horyn and Anna Dello Russo
"Disney is a magical brand and Barneys New York is a surprising brand. We feel we've captured both the magic and the surprise with this holiday project" said Mark Lee, Barneys New York CEO. "It has been a dream to collaborate with Disney and we at Barneys are grateful that they found it intriguing to mix characters from our different worlds in this way."
The video begins with Minnie dreaming of the glamour of Paris. In her dream, she is whisked away to the City of Light, where she comes face to face with revered fashion personalities and takes the runway along with Mickey Mouse, Daisy Duck, and more in fabulous designer fashions. The storyline concludes happily when Minnie wakes up and Mickey presents her with the same designer dress she has just sported in her dream on the catwalk.
The moving art video was conceived to be a playful interpretation of the high fashion world, and will screen for a six-week period in the Madison Avenue windows, as well as in Barneys flagship stores across USA.
As part of the Electric Holiday program, 25% of sales from the limited-edition Electric Holiday product collection sold at select Barneys stores and Barneys.com will be donated to the American Red Cross. This is in addition to the $2 million dollars The Walt Disney Company has already pledged to support relief efforts, including $1 million to the Red Cross for immediate relief and an additional $1 million to support rebuilding efforts in Hurricane Sandy affected communities.