The Cut The Rope toy range is on course to exceed retail expectations and reach £10m.
Vivid states that within weeks of the launch, special gold collectable figures are achieving 400 per cent of their notional selling price among collectors.
Cut The Rope Series One blind bag collector figures and five-figure collector packs went on sale across the UK over Easter, and include 16 characters based on Zeptolab's popular app, plus 16 special gold editions.
Nick Thomas, Vivid UK's commercial director, said: "These results are beyond our wildest expectations.
"Supported by a strong TV, PR and social media campaign, initial sales readings on Cut The Rope bode well for the brand and our retailers in the coming months and beyond."
Source:
http://www.toynews-online.biz/news/38673/Cut-The-Rope-toys-on-course-to-hit-10m
