New brand BanBao is launching into the UK market for the first time at next week's Spring Fair.
The company's portfolio combines educational cognitive play with role-play and adventure, with the ABS plastic bricks having the ability to lock together, as well as being compatible with many other building brick brands.
In addition, BanBao also has a community of ToBee characters with distinctive short legs and appealing faces to add a new play dimension to the brand.
The firm's range covers all price points from pocket money packs up to high-end multiple piece play-sets, with themes appealing to both girls and boys.
Themes include fast cars, rescue services and military vehicles, farm yards, fairytale weddings and flower shops. All can be collected and then combined to create an entire BanBao world.
