Trade Resources Industry Views Ale Industries to Rebrand Orange Kush

Ale Industries to Rebrand Orange Kush

Ale Industries, a US-based based craft brewery, is planning to rebrand its flagship brew, Orange Kush, the cannabis-themed wheat beer, as 'Golden State of Mind'.

In 2010 the bottled version of the brew was renamed to 'Orange Shush' as the Alcohol and Tobacco Tax and Trade Bureau (TTB) rejected the original label submission saying that the word 'kush,' a strain of cannabis indica, violated federal regulations prohibiting drug references on beer labels.

The beer will be available in the market by the beginning of this December, according to the company.

The company is also planning to change their label with the seasons with the help of local artists for the artwork.

Brewers Association records indicate that Ale Industries produced about 425 barrels of beer in 2011.

Source: http://www.drinks-business-review.com/news/ale-industries-rebrands-orange-kush-as-golden-state-of-mind-081012
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Ale Industries to Rebrand Orange Kush as Golden State of Mind