Hello Kitty will be playing cupid next Valentine's Day, with Underground Toys lining up a collection of special themed plush for launch this autumn/winter.
The Valentine Hello Kitty plush with sound effects will come with a deluxe velvet heart cushion and matching bow. When the toy is squeezed, it will play a selection of themed sounds. These will include serenading music from cupid's harp, blowing kisses, love birds singing and a flying arrow sent from cupid's bow.
The first wave of the Hello Kitty themed plush - under licence from Sanrio - include four Kitties, each with their own outfits and sound effects.
As well as Valentine Kitty, there is Fairy Kitty, Rock Star Kitty and Winter Kitty.
All four styles will be available as nine-inch plush packaged in a branded gift box, and as a four-inch clip-on plush.
